What we read this week: April 19
Media trends this week: Coachella; "pied-à-terre" taxes; the Gen Z x AI dilemma; spring cleaning; media’s relationship to politics; the value of conversation-starting stories
The PR playbook has changed: here's what's working in 2026
Running a creative business means your reputation is your product. The way your brand shows up in the press, in conversations and increasingly in digital spaces you can't fully control all feeds directly into whether the right clients, collaborators and press contacts take you seriously.
What we read this week: March 30
Media trends this week: experience over excess; risks of cultural repackaging; social wealth as a new status symbol; The Bachelor franchise; always-on crisis consumption; influencer culture alternatives
7 Questions to Ask Before Hiring a PR Agency
Running a creative business means your reputation is your product. For photographers, designers, stylists, florists, event planners, and creative entrepreneurs, PR done right can mean the difference between blending in and becoming the name everyone wants. This guide breaks down what to know before hiring an agency, because the wrong partnership is an expensive lesson, and the right one can transform how your work is seen, valued, and sought after.
What we read this week: March 22
Media trends this week: transparency in consumer products; Banksy’s identity reveal; ethics vs. luxury; shifting alcohol consumption habits’ impact on the hospitality industry; post-Oscars coverage; AI-driven innovation goes mainstream
What we read this week: March 15
Media trends this week: Oscars; artificial intelligence; Spring Break 2026; intersection of interior design & wellness; creating brand desirability; building resilient startups
PR agency vs. marketing agency: what’s the difference and which do you need?
If you’ve ever searched “do I need a PR agency or a marketing agency?” and closed the tab more confused than when you opened it, you’re not alone. The two are often conflated, sometimes overlap, and in the wrong hands, get sold as interchangeable. They are not.
What we read this week: November 17
Media trends this week: Executive leadership & next generation of CEOs; northern lights; Epstein emails; “retirement” of the penny; rise of breast cancer in pregnancy & postpartum (#CheClient); rebuilding Los Angeles (#CheClient)
What we read this week: July 13
Media trends this week: creator economy & loss of everyday user generated content (UGC); Prime Day deals; A.I. skepticism; multipurpose design for small spaces; Wimbledon cultural history; pre-digital revolution nostalgia
top PR trends from the first half of 2025
Discover the top public relations trends from the first half of 2025—from AI-powered PR tools and personalized media outreach to influencer partnerships and crisis communications. Whether you're a medium-sized business in art, architecture, interior design, travel, or hospitality, learn how the right PR agency can elevate your visibility and strategy.
What journalists want brands to know
Learn what journalists want from PR pitches & how creative brands in design, hospitality & lifestyle can earn top-tier media coverage that resonates.
What we read this week: April 27
Media trends this week: increased living costs; impact of tariffs on different industries; spring break & summer travel; financial planning, debt & consumerism; alternatives to bar & club culturel; social media’s impact on shopping, culture, dining & relationships
What we read this week: March 30
Media trends this week: Butter yellow everything & mayo’s moment; the presence of politics in media & corporate America (i.e. the Signal heard across the world); March Madness; artificial intelligence in fashion; responsible tourism; Mother’s Day gift guides (yes, already!)
What we read this week: March 17
Media trends this week: Daylight savings time; brand strategy do’s & don’ts; continued Oscars coverage & fashion weeks; pandemic 5-year reflections; influencers’ role in business; societal shifts impacting younger generations
What we read this week: March 9
Media trends this week: authenticity in content & influencer marketing, public skepticism of legacy media, linear (traditional TV) & streaming, growth of dog-friendly experiences, home design for individual needs & personal satisfaction vs. fleeting trends, innovation in energy & workplace AI & Women’s History Month (i.e. women in STEM fields & space travel)
What we read this week: March 2
Media trends this week: media shake-ups at NBC News, MSNBC, CNN, FOX News & more; Oscars; accessible travel; art, levity & resilience during uncertain times; economic power of professional sports; holistic wellness x in-person community building; sustainable agriculture & makings of a trend in fashion, architecture & design
What we read this week: February 21
Media trends this week: Super Bowl performance recaps; Valentine’s Day; trends in food & shopping; eco-conscious design & consumer behavior; aftermath of the LA fires; brand collaborations & The White Lotus Season 3 premiere; SNL turns 50; do’s & don’t’s of PR pitching
6 factors to consider when determining your media outreach strategy
There are endless moving parts to consider as you strategize your media outreach. It’s important to think about who you’re sending your pitch to and what their priorities might be today, next week & next month, while also thinking about the tentpoles you’ve identified for your brand.
You’re ready to do PR for your brand if…
“I know I need to do PR for my business, but I don’t really know what that means or where to begin.” We hear this all the time in strategy sessions with business owners & brands.
Let’s talk about crisis PR
While it’s never our goal to be supporting a client through a crisis situation, we like to be prepared just in case. We believe it’s actually something that every brand, business owner & agency should be equipped to deal with.